• Press Release

Mount Sinai Debuts New Television Ad Campaign During The Academy Awards

  • New York, NY
  • (February 22, 2019)

The Mount Sinai Health System in New York City will launch a new television advertising campaign this Sunday, February 24, during the Academy Awards, which begins at 8 pm on ABC.  The ads will also be aired during other prominent shows in the New York market over the next several months.  

This television campaign is part of a larger, comprehensive awareness campaign Mount Sinai launched last fall, which started with ads on the Long Island Rail Road, Metro-North, and New York City subways and buses. The campaign centers on the theme: “Which hospital you choose can make all the difference.” Developed by Mount Sinai’s Department of Marketing and Communications in collaboration with New York-based agency DeVito/Verdi, the television commercials emphasize the exceptional patient care that the Health System provides through a culture of robust innovation.

“As one of the largest integrated health care systems in the nation, built upon a pioneering spirit and collaborative approach, Mount Sinai has made major advances that put us on the front lines of medical research and clinical care,” said David A. Feinberg, Senior Vice President and Chief Marketing and Communications Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking work and superior clinical care that can make a difference in your health care.”

To access the television ad after it airs on Sunday evening, please visit https://www.mountsinai.org/lp/ad-campaign


About the Mount Sinai Health System

The Mount Sinai Health System is New York City's largest integrated delivery system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai's vision is to produce the safest care, the highest quality, the highest satisfaction, the best access and the best value of any health system in the nation. The Health System includes approximately 7,480 primary and specialty care physicians; 11 joint-venture ambulatory surgery centers; more than 410 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. The Icahn School of Medicine is one of three medical schools that have earned distinction by multiple indicators: ranked in the top 20 by U.S. News & World Report's "Best Medical Schools", aligned with a U.S. News & World Report's "Honor Roll" Hospital, No. 12 in the nation for National Institutes of Health funding, and among the top 10 most innovative research institutions as ranked by the journal Nature in its Nature Innovation Index. This reflects a special level of excellence in education, clinical practice, and research. The Mount Sinai Hospital is ranked No. 18 on U.S. News & World Report's "Honor Roll" of top U.S. hospitals; it is one of the nation's top 20 hospitals in Cardiology/Heart Surgery, Gastroenterology/GI Surgery, Geriatrics, Nephrology, and Neurology/Neurosurgery, and in the top 50 in six other specialties in the 2018-2019 "Best Hospitals" issue. Mount Sinai's Kravis Children's Hospital also is ranked nationally in five out of ten pediatric specialties by U.S. News & World Report. The New York Eye and Ear Infirmary of Mount Sinai is ranked 11th nationally for Ophthalmology and 44th for Ear, Nose, and Throat. Mount Sinai Beth Israel, Mount Sinai St. Luke's, Mount Sinai West, and South Nassau Communities Hospital are ranked regionally.

For more information, visit https://www.mountsinai.org or find Mount Sinai on FacebookTwitter and YouTube.