Mount Sinai Debuts New Television Ad Campaign During The Academy Awards
The Mount Sinai Health System in New York City will launch a new television advertising campaign this Sunday, February 24, during the Academy Awards, which begins at 8 pm on ABC. The ads will also be aired during other prominent shows in the New York market over the next several months.
This television campaign is part of a larger, comprehensive awareness campaign Mount Sinai launched last fall, which started with ads on the Long Island Rail Road, Metro-North, and New York City subways and buses. The campaign centers on the theme: “Which hospital you choose can make all the difference.” Developed by Mount Sinai’s Department of Marketing and Communications in collaboration with New York-based agency DeVito/Verdi, the television commercials emphasize the exceptional patient care that the Health System provides through a culture of robust innovation.
“As one of the largest integrated health care systems in the nation, built upon a pioneering spirit and collaborative approach, Mount Sinai has made major advances that put us on the front lines of medical research and clinical care,” said David A. Feinberg, Senior Vice President and Chief Marketing and Communications Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking work and superior clinical care that can make a difference in your health care.”
To access the television ad after it airs on Sunday evening, please visit https://www.mountsinai.org/lp/ad-campaign
About the Mount Sinai Health System
Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.
As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.
Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.
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