Mount Sinai Medical Center Unveils New Logo and Brand
To capture the forward movement of the institution, The Mount Sinai Medical Center has revealed a single logo and new brand platform.
To capture the forward movement of the institution, The Mount Sinai Medical Center has revealed a single logo and new brand platform. "The new logo is derived from the historic Mount Sinai Mountain range and the intersection lines represent the connection between physicians, scientists, clinical staff, patients and students and the members of the Mount Sinai community," said Kenneth L. Davis, MD, President and CEO of The Mount Sinai Medical Center. Intersecting lines in vibrant colors of cyan and deep magenta overlap to create the color violet. This combination of colors serves as a metaphor for multiple parts of Mount Sinai that work together to create something new. The rebranding initiative was led by Leonard Achan, Mount Sinai's Chief Communications Officer, working with Mount Sinai leadership and an internal Brand Council. Two firms supported the work: Siegel + Gale designed the logo, and Infinia Group developed and implemented a new branding platform and system along with Mount Sinai's Marketing and Communications team. To learn more about the brand, go to www.mountsinai.org.
About The Mount Sinai Medical Center
The Mount Sinai Medical Center encompasses both The Mount Sinai Hospital and Icahn School of Medicine at Mount Sinai. Established in 1968, the Icahn School of Medicine is one of the leading medical schools in the United States, and is noted for innovation in education, biomedical research, clinical care delivery, and local and global community service. It has more than 3,400 faculty in 32 departments and 14 research institutes, and ranks among the top 20 medical schools both in National Institutes of Health (NIH) funding and by U.S. News & World Report.
The Mount Sinai Hospital, founded in 1852, is a 1,171-bed tertiary- and quaternary-care teaching facility and one of the nation's oldest, largest and most-respected voluntary hospitals. In 2012, U.S. News & World Report ranked The Mount Sinai Hospital 14th on its elite Honor Roll of the nation's top hospitals based on reputation, safety, and other patient-care factors. Mount Sinai is one of 12 integrated academic medical centers whose medical school ranks among the top 20 in NIH funding and by U.S. News & World Report and whose hospital is on the U.S. News & World Report Honor Roll. Nearly 60,000 people were treated at Mount Sinai as inpatients last year, and approximately 560,000 outpatient visits took place.
For more information, visit http://www.mountsinai.org.
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About the Mount Sinai Health System
Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.
As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.
Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.
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