• Press Release

#FitForTheFrontLine Challenge Unites Nation’s Top Medical Centers in Support of Front-Line Health Care Workers

Fitness challenge honors and supports health care heroes at Mount Sinai Health System and Academic Centers Across the Country; Goldman Sachs & Co., Peloton, Discovery, NBCUniversal Owned Television Stations, dtx and Pinterest Support First-Ever Collective Medical Center Campaign

  • New York, NY
  • (May 26, 2020)

As much of the country continues to self-isolate due to the coronavirus pandemic, medical centers across the United States are joining forces to start a country-wide movement of physical activity to honor and support front-line health care workers who have worked tirelessly to save lives. #FitForTheFrontLine is a national fitness challenge beginning Tuesday, May 26 and culminating on Sunday, June 14 (Flag Day). The event encourages Americans young and old to move, exercise, and get fit to increase awareness and raise funds to support our nation’s health care heroes.

“Over the course of the COVID-19 pandemic, the front line of nurses, doctors, scientists, and other support staff has met the historic challenge in the war against the virus,” said Richard A. Friedman, Co-Chairman, Mount Sinai Boards of Trustees and Chairman of the Merchant Banking Division of Goldman Sachs & Co. "The #FitForTheFrontLine challenge empowers all Americans to take part during this still-challenging time.”

The call to action is simple: choose any activity; dedicate your activity to the #FitfortheFrontLine organization; post the institution donation link; and ask your network to pledge support. Gifts of any size make a difference and will support our frontline staff including our recently launched Center for Stress, Resilience, and Personal Growth—which focuses on the screening, treatment, and research of the impact of COVID-19 on the mental health and lives of frontline health care workers. This support ensures our frontline staff stay mentally fit, too. 

#FitForTheFrontLine partner medical centers include Mount Sinai Health System, Baylor College of Medicine, BJC HealthCare, Brigham and Women’s Hospital, Cedars-Sinai, Cleveland Clinic, Columbia University Irving Medical Center, Hackensack Meridian Health, Johns Hopkins Medicine, Massachusetts General Hospital, Mayo Clinic, MedStar Health, Michigan Medicine, Montefiore Einstein, NewYork-Presbyterian, Northwell Health Foundation, Northwestern Medicine, NYU Langone Health, Penn Medicine, RWJBarnabas Health, Temple Health, The Warren Alpert Medical School of Brown University, University of Chicago Medicine, UW Medicine, Washington University in St. Louis, Weill Cornell Medicine and Yale New Haven Health.

Goldman Sachs & Co., Peloton, Discovery, NBCUniversal Owned Television Stations, dtx and Pinterest recognized the brave work of all front line workers and have signed on to be the founding corporate sponsors for the #FitForTheFrontLine challenge.  As part of their involvement, the sponsors will mobilize employees to join the movement, incentivize company-wide goals and / or matching donations, leverage senior leaders to serve as influencers, and promote the campaign through social media posts on their corporate channels.

Unfortunately, COVID-19 will not be vanquished overnight. The fight will continue. Our frontline workers will care for and follow patients with long-term effects of COVID-19, and these brave heroes may yet mobilize again to face future outbreaks. They need our support now. No matter what the need is, our communities count on our front lines to be there for them and we will continue to count on our communities to support our front lines.

For more information, visit http://giving.mountsinai.org/msfftfl.

1)     Choose a healthy activity.

2)     Promote to your network that you are doing this activity to support Mount Sinai’s caregivers on social media with #FitForTheFrontLine and @mountsinainyc. 

3)     Challenge your network to donate to http://giving.mountsinai.org/msfftfl and do the same!

To join the campaign as a corporate sponsor contact Katherine Parker at katherine.parker@mountsinai.org or (917) 596-9344. To join as a medical center partner, contact Eileen Solomon at (646) 605-8801 or eileen.solomon@mountsinai.org.


About the Mount Sinai Health System

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, over 400 outpatient practices, nearly 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it.

Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 7,300 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is one of three medical schools that have earned distinction by multiple indicators: It is consistently ranked in the top 20 by U.S. News & World Report's "Best Medical Schools," aligned with a U.S. News & World Report "Honor Roll" Hospital, and top 20 in the nation for National Institutes of Health funding and top 5 in the nation for numerous basic and clinical research areas. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

For more information, visit https://www.mountsinai.org or find Mount Sinai on FacebookTwitter and YouTube.