#FitForTheFrontLine Challenge Unites Nation’s Top Medical Centers in Support of Front-Line Health Care Workers
Fitness challenge honors and supports health care heroes at Mount Sinai Health System and Academic Centers Across the Country; Goldman Sachs & Co., Peloton, Discovery, NBCUniversal Owned Television Stations, dtx and Pinterest Support First-Ever Collective Medical Center Campaign
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As much of the country continues to self-isolate due to the coronavirus pandemic, medical centers across the United States are joining forces to start a country-wide movement of physical activity to honor and support front-line health care workers who have worked tirelessly to save lives. #FitForTheFrontLine is a national fitness challenge beginning Tuesday, May 26 and culminating on Sunday, June 14 (Flag Day). The event encourages Americans young and old to move, exercise, and get fit to increase awareness and raise funds to support our nation’s health care heroes.
“Over the course of the COVID-19 pandemic, the front line of nurses, doctors, scientists, and other support staff has met the historic challenge in the war against the virus,” said Richard A. Friedman, Co-Chairman, Mount Sinai Boards of Trustees and Chairman of the Merchant Banking Division of Goldman Sachs & Co. "The #FitForTheFrontLine challenge empowers all Americans to take part during this still-challenging time.”
The call to action is simple: choose any activity; dedicate your activity to the #FitfortheFrontLine organization; post the institution donation link; and ask your network to pledge support. Gifts of any size make a difference and will support our frontline staff including our recently launched Center for Stress, Resilience, and Personal Growth—which focuses on the screening, treatment, and research of the impact of COVID-19 on the mental health and lives of frontline health care workers. This support ensures our frontline staff stay mentally fit, too.
#FitForTheFrontLine partner medical centers include Mount Sinai Health System, Baylor College of Medicine, BJC HealthCare, Brigham and Women’s Hospital, Cedars-Sinai, Cleveland Clinic, Columbia University Irving Medical Center, Hackensack Meridian Health, Johns Hopkins Medicine, Massachusetts General Hospital, Mayo Clinic, MedStar Health, Michigan Medicine, Montefiore Einstein, NewYork-Presbyterian, Northwell Health Foundation, Northwestern Medicine, NYU Langone Health, Penn Medicine, RWJBarnabas Health, Temple Health, The Warren Alpert Medical School of Brown University, University of Chicago Medicine, UW Medicine, Washington University in St. Louis, Weill Cornell Medicine and Yale New Haven Health.
Goldman Sachs & Co., Peloton, Discovery, NBCUniversal Owned Television Stations, dtx and Pinterest recognized the brave work of all front line workers and have signed on to be the founding corporate sponsors for the #FitForTheFrontLine challenge. As part of their involvement, the sponsors will mobilize employees to join the movement, incentivize company-wide goals and / or matching donations, leverage senior leaders to serve as influencers, and promote the campaign through social media posts on their corporate channels.
Unfortunately, COVID-19 will not be vanquished overnight. The fight will continue. Our frontline workers will care for and follow patients with long-term effects of COVID-19, and these brave heroes may yet mobilize again to face future outbreaks. They need our support now. No matter what the need is, our communities count on our front lines to be there for them and we will continue to count on our communities to support our front lines.
For more information, visit http://giving.mountsinai.org/msfftfl.
1) Choose a healthy activity.
2) Promote to your network that you are doing this activity to support Mount Sinai’s caregivers on social media with #FitForTheFrontLine and @mountsinainyc.
3) Challenge your network to donate to http://giving.mountsinai.org/msfftfl and do the same!
To join the campaign as a corporate sponsor contact Katherine Parker at katherine.parker@mountsinai.org or (917) 596-9344. To join as a medical center partner, contact Eileen Solomon at (646) 605-8801 or eileen.solomon@mountsinai.org.
About the Mount Sinai Health System
Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.
As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.
Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.