• Press Release

Mount Sinai Health System Named in Fast Company’s First Annual List of “Brands That Matter”

New recognition program honors companies and nonprofits that give people compelling reasons to care about them—and offer inspiration for others

fastcompany
  • New York, NY
  • (October 26, 2021)

Fast Company announced today its first annual Brands That Matter list, honoring brands that have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals. Mount Sinai Health System is included among 95 companies, from large multinational conglomerates to small but mighty companies and nonprofits, that give people compelling reasons to care about them—and offer inspiration for others to buy in.

All 95 have found an ability to forge an emotional connection with customers, whether leading in health, environment, or pop culture; engaging B2B customers; or responding meaningfully to current events. All brands that applied were considered for overall recognition. There were additional honorees on category-specific lists based on region, size, and status. 

“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” says Stephanie Mehta, editor-in-chief of Fast Company.

In June, Mount Sinai unveiled a new brand identity and advertising campaign, “We Find a Way”—presenting a bold, unfiltered, and emotional view of how its clinical and research teams overcome today’s most complex and challenging health and scientific problems. The campaign captures the distinctive Mount Sinai brand, showing the emotional struggle and triumph of academic medicine.

“Mount Sinai’s legacy is our commitment to high-quality, equitable care for all people and communities,” said Kenneth L. Davis, MD, Chief Executive Officer of Mount Sinai Health System. “Our brand is our people, the individuals who challenge convention, who are forward-thinking and bold in their pursuit to find answers for our patients. Our brand is also our future physicians and scientists who receive training at our medical and graduate schools in a socially conscious environment and who desire to change the world for the good of humanity. I’m inspired by the people who make us who we are and who embody the Mount Sinai way.”

Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.

Click here to see the complete list.

The November issue of Fast Company magazine is available online now and will be on newsstands beginning Tuesday, November 2.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.

About the Mount Sinai Health System

Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.

As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.

Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.

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