Mount Sinai Health System Named in Fast Company’s First Annual List of “Brands That Matter”
New recognition program honors companies and nonprofits that give people compelling reasons to care about them—and offer inspiration for others
Fast Company announced today its first annual Brands That Matter list, honoring brands that have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals. Mount Sinai Health System is included among 95 companies, from large multinational conglomerates to small but mighty companies and nonprofits, that give people compelling reasons to care about them—and offer inspiration for others to buy in.
All 95 have found an ability to forge an emotional connection with customers, whether leading in health, environment, or pop culture; engaging B2B customers; or responding meaningfully to current events. All brands that applied were considered for overall recognition. There were additional honorees on category-specific lists based on region, size, and status.
“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” says Stephanie Mehta, editor-in-chief of Fast Company.
In June, Mount Sinai unveiled a new brand identity and advertising campaign, “We Find a Way”—presenting a bold, unfiltered, and emotional view of how its clinical and research teams overcome today’s most complex and challenging health and scientific problems. The campaign captures the distinctive Mount Sinai brand, showing the emotional struggle and triumph of academic medicine.
“Mount Sinai’s legacy is our commitment to high-quality, equitable care for all people and communities,” said Kenneth L. Davis, MD, Chief Executive Officer of Mount Sinai Health System. “Our brand is our people, the individuals who challenge convention, who are forward-thinking and bold in their pursuit to find answers for our patients. Our brand is also our future physicians and scientists who receive training at our medical and graduate schools in a socially conscious environment and who desire to change the world for the good of humanity. I’m inspired by the people who make us who we are and who embody the Mount Sinai way.”
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.
Click here to see the complete list.
The November issue of Fast Company magazine is available online now and will be on newsstands beginning Tuesday, November 2.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.
About the Mount Sinai Health System
The Mount Sinai Health System is New York City's largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai advances medicine and health through unrivaled education and translational research and discovery to deliver care that is the safest, highest-quality, most accessible and equitable, and the best value of any health system in the nation. The Health System includes approximately 7,300 primary and specialty care physicians; 13 joint-venture ambulatory surgery centers; more than 415 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. The Mount Sinai Hospital is ranked on U.S. News & World Report's "Honor Roll" of the top 20 U.S. hospitals and is top in the nation by specialty: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. Mount Sinai Kravis Children's Hospital is ranked in U.S. News & World Report’s “Best Children’s Hospitals” among the country’s best in four out of 10 pediatric specialties. The Icahn School of Medicine is one of three medical schools that have earned distinction by multiple indicators: ranked in the top 20 by U.S. News & World Report's "Best Medical Schools," aligned with a U.S. News & World Report "Honor Roll" Hospital, and No. 14 in the nation for National Institutes of Health funding. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.