• Press Release

Mount Sinai Launches “Which Hospital You Choose Can Make all the Difference in the World” Ad Campaign

  • New York, NY
  • (October 17, 2018)

The Mount Sinai Health System in New York City is introducing a new advertising campaign centered on the theme: “Which hospital you choose can make all the difference in the world.” The campaign will include ads on the Long Island Rail Road, Metro-North, and New York City subway and buses throughout the boroughs. The media buy will encompass more than 4,000 locations.

This is the largest single awareness campaign in Mount Sinai’s history and sets the foundation for a continued awareness effort in the future.

In this phase, Mount Sinai is expanding its promotion of various specialty areas, an effort that will continue into the first quarter of next year. Later this fall, Mount Sinai will use television, radio, and additional media to extend the campaign’s reach. The selected specialty areas spotlight the unique accomplishments and breakthroughs that have made Mount Sinai an exceptional health care provider.  

“Mount Sinai is one of the largest integrated health care systems in the nation, and our network continues to grow, providing patients and families access to exceptional care,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking clinical care and procedures at Mount Sinai that can make a difference in your health care.”

“Through a commitment to innovation and discovery, we have remained on the front lines of medical research and clinical care, generating a greater understanding of health and disease,” said Dennis S. Charney, MD, the Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs at the Mount Sinai Health System. “From novel neurosurgery techniques to new cancer-fighting approaches, we are helping patients achieve the best possible clinical outcomes.” 

To view the ads highlighting the various service lines, go to:
https://www.mountsinai.org/adcampaign

About the Mount Sinai Health System

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, over 400 outpatient practices, nearly 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it.

Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 7,300 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties.

For more information, visit https://www.mountsinai.org or find Mount Sinai on Facebook, Twitter and YouTube.

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