• Press Release

Mount Sinai Launches “Which Hospital You Choose Can Make all the Difference in the World” Ad Campaign

  • New York, NY
  • (October 17, 2018)

The Mount Sinai Health System in New York City is introducing a new advertising campaign centered on the theme: “Which hospital you choose can make all the difference in the world.” The campaign will include ads on the Long Island Rail Road, Metro-North, and New York City subway and buses throughout the boroughs. The media buy will encompass more than 4,000 locations.

This is the largest single awareness campaign in Mount Sinai’s history and sets the foundation for a continued awareness effort in the future.

In this phase, Mount Sinai is expanding its promotion of various specialty areas, an effort that will continue into the first quarter of next year. Later this fall, Mount Sinai will use television, radio, and additional media to extend the campaign’s reach. The selected specialty areas spotlight the unique accomplishments and breakthroughs that have made Mount Sinai an exceptional health care provider.  

“Mount Sinai is one of the largest integrated health care systems in the nation, and our network continues to grow, providing patients and families access to exceptional care,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking clinical care and procedures at Mount Sinai that can make a difference in your health care.”

“Through a commitment to innovation and discovery, we have remained on the front lines of medical research and clinical care, generating a greater understanding of health and disease,” said Dennis S. Charney, MD, the Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs at the Mount Sinai Health System. “From novel neurosurgery techniques to new cancer-fighting approaches, we are helping patients achieve the best possible clinical outcomes.” 

To view the ads highlighting the various service lines, go to:
https://www.mountsinai.org/adcampaign

About the Mount Sinai Health System

Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.

As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.

Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.

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