David A. Feinberg Joins Mount Sinai Health System as Senior Vice President and Chief Marketing and Communications Officer
Mount Sinai Health System has named David A. Feinberg as Senior Vice President and Chief Marketing and Communications Officer. In this role, he will provide leadership and strategic guidance for all traditional and digital marketing, communications, and branding efforts. Mr. Feinberg will join the senior leadership team to develop marketing strategies that will enhance reputation and create robust revenue growth for the seven-hospital system.
Mr. Feinberg brings more than 30 years of consumer and health care marketing experience to this role, including senior leadership positions at respected health care organizations. He joins Mount Sinai from the Dana-Farber Cancer Institute in Boston, where he was Vice President and Chief Marketing Officer.
"We are pleased to welcome David to the executive team at Mount Sinai,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Health System. “David is a seasoned marketing executive with an impressive track record in building a strong, unified brand through dynamic marketing strategies. His vision and in-depth knowledge will support the business strategies that will lead Mount Sinai in its next phase of growth.”
“We are at a pivotal moment in our Health System’s history,” said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean, Icahn School of Medicine at Mount Sinai, and President for Academic Affairs, Mount Sinai Health System. “David’s leadership will be instrumental as we continue in this era of continued growth and innovation.”
“Mount Sinai has a long and distinguished history of innovation and leadership. It is a privilege to join this great institution and help bring the message of Mount Sinai to the world,” said Feinberg.
Prior to his role at Dana-Farber Cancer Institute, Mr. Feinberg held leadership roles for nearly 20 years at NewYork-Presbyterian Hospital, where he was Vice President, Marketing, from 1997 to 2011, and Chief Marketing Officer from 2012-16. Mr. Feinberg led NewYork-Presbyterian’s “Amazing Things Are Happening Here” advertising campaign and directed the reputation strategy that helped the hospital appear for 16 consecutive years on the U.S. News & World Report “Best Hospitals” Honor Roll. His other previous experience includes leading the health care practice of The Seiden Group, an advertising and marketing firm, as well as positions at Ciba-Geigy (now Novartis), Procter & Gamble, and Clairol.
Mr. Feinberg earned his Master’s in Management from Northwestern University’s Kellogg School of Management and received his BS in Economics from The Wharton School of the University of Pennsylvania.
About the Mount Sinai Health System
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, over 400 outpatient practices, nearly 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it.
Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 7,300 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties.
For more information, visit https://www.mountsinai.org or find Mount Sinai on Facebook, Twitter and YouTube.