• Press Release

American Heart Association Welcomes Mount Sinai Health System As First “Life is Why” Sponsor in NYC

  • New York, NY
  • (January 17, 2017)

The American Heart Association (AHA) has selected Mount Sinai Health System as the first “Life is Why” sponsor in New York City. “Life is Why” is a national initiative which emphasizes the emotional connection to the work of the AHA. The campaign encourages people to consider what or whom they are living for and use that as motivation to make lifestyle changes and improve their heart health.

Heart disease is the No. 1 killer of both men and women in New York City.  However, 80 percent of heart disease and stroke-related illnesses are preventable. Through the “Life is Why” sponsorship, Mount Sinai and the AHA will focus on educating adults in New York City—especially in high-risk communities—on heart disease prevention.

Mount Sinai Heart is among the world’s leading centers for cardiovascular medicine and advanced diagnostic and therapeutic technologies. Its mission is to dramatically improve the heart health of patients. U.S. News & World Report ranks The Mount Sinai Hospital among the top U.S. hospitals for cardiology and heart surgery. 

“We at Mount Sinai are proud to support the American Heart Association’s ‘Life is Why’ campaign to promote heart health in New York City,” said Valentin Fuster, MD, PhD, Director, Mount Sinai Heart, and Physician-in-Chief of The Mount Sinai Hospital. “Education is paramount in preventing heart disease and stroke, and this program will allow us to better reach at-risk communities with educational and interactive events.” 

“Life is Why” programs and events will incorporate educational tools such as the AHA’s “Life’s Simple 7”—which highlights the seven risk factors for heart disease and stroke—and Dr. Fuster’s 50/50 wellness program, which emphasizes the importance of group support in promoting heart-healthy behavior.

“We are thrilled to work with Mount Sinai Health System on this ‘Life is Why’ campaign, which is sure to have a substantial impact on the health of our community,” said Kathy A. Kauffmann, Senior Vice President of the American Heart Association in New York City.  “We share a common goal of wanting to have a direct impact on reducing deaths from heart disease and stroke.  Together our reach is stronger and I look forward to what we will accomplish.” 

For more information on the “Life is Why” campaign, please visit https://lifeiswhy.org/.   

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke –  the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.  Follow us on Facebook and Twitter. 


About the Mount Sinai Health System

The Mount Sinai Health System is New York City's largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai advances medicine and health through unrivaled education and translational research and discovery to deliver care that is the safest, highest-quality, most accessible and equitable, and the best value of any health system in the nation. The Health System includes approximately 7,300 primary and specialty care physicians; 13 joint-venture ambulatory surgery centers; more than 415 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. The Mount Sinai Hospital is ranked on U.S. News & World Report's "Honor Roll" of the top 20 U.S. hospitals and is top in the nation by specialty: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. Mount Sinai Kravis Children's Hospital is ranked in U.S. News & World Report’s “Best Children’s Hospitals” among the country’s best in four out of 10 pediatric specialties. The Icahn School of Medicine is one of three medical schools that have earned distinction by multiple indicators: ranked in the top 20 by U.S. News & World Report's "Best Medical Schools," aligned with a U.S. News & World Report "Honor Roll" Hospital, and No. 14 in the nation for National Institutes of Health funding. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

For more information, visit https://www.mountsinai.org or find Mount Sinai on FacebookTwitter and YouTube.