• Press Release

American Heart Association Welcomes Mount Sinai Health System As First “Life is Why” Sponsor in NYC

  • New York, NY
  • (January 17, 2017)

The American Heart Association (AHA) has selected Mount Sinai Health System as the first “Life is Why” sponsor in New York City. “Life is Why” is a national initiative which emphasizes the emotional connection to the work of the AHA. The campaign encourages people to consider what or whom they are living for and use that as motivation to make lifestyle changes and improve their heart health.

Heart disease is the No. 1 killer of both men and women in New York City.  However, 80 percent of heart disease and stroke-related illnesses are preventable. Through the “Life is Why” sponsorship, Mount Sinai and the AHA will focus on educating adults in New York City—especially in high-risk communities—on heart disease prevention.

Mount Sinai Heart is among the world’s leading centers for cardiovascular medicine and advanced diagnostic and therapeutic technologies. Its mission is to dramatically improve the heart health of patients. U.S. News & World Report ranks The Mount Sinai Hospital among the top U.S. hospitals for cardiology and heart surgery. 

“We at Mount Sinai are proud to support the American Heart Association’s ‘Life is Why’ campaign to promote heart health in New York City,” said Valentin Fuster, MD, PhD, Director, Mount Sinai Heart, and Physician-in-Chief of The Mount Sinai Hospital. “Education is paramount in preventing heart disease and stroke, and this program will allow us to better reach at-risk communities with educational and interactive events.” 

“Life is Why” programs and events will incorporate educational tools such as the AHA’s “Life’s Simple 7”—which highlights the seven risk factors for heart disease and stroke—and Dr. Fuster’s 50/50 wellness program, which emphasizes the importance of group support in promoting heart-healthy behavior.

“We are thrilled to work with Mount Sinai Health System on this ‘Life is Why’ campaign, which is sure to have a substantial impact on the health of our community,” said Kathy A. Kauffmann, Senior Vice President of the American Heart Association in New York City.  “We share a common goal of wanting to have a direct impact on reducing deaths from heart disease and stroke.  Together our reach is stronger and I look forward to what we will accomplish.” 

For more information on the “Life is Why” campaign, please visit https://lifeiswhy.org/.   

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke –  the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.  Follow us on Facebook and Twitter. 


About the Mount Sinai Health System

Mount Sinai Health System is one of the nation’s leading integrated academic health systems and one of the largest in the New York metropolitan area. Its comprehensive system includes seven hospitals, more than 400 outpatient practices, over 600 research and clinical laboratories, the Icahn School of Medicine at Mount Sinai, the Graduate School of Biomedical Sciences, and the Mount Sinai Phillips School of Nursing. Together, the Health System comprises approximately 48,000 employees, more than 9,000 physicians, and 8,600 nurses.

As a leading learning health system, Mount Sinai combines clinical expertise with scientific discovery to improve patient care while training the next generation of health care and biomedical leaders. The Health System provides care across every stage of life, from prenatal care through geriatrics, while advancing personalized medicine through artificial intelligence, data science, and biomedical research.

Mount Sinai is consistently recognized among the nation’s leading academic health systems for patient care, research, and education. The Mount Sinai Hospital is ranked No. 1 in New York by Newsweek and No. 5 on the magazine’s World’s Best Hospitals list. The Icahn School of Medicine at Mount Sinai ranks No. 11 among U.S. medical schools and No. 1 among freestanding medical schools for National Institutes of Health funding, reflecting the strength of its scientific enterprise and leadership in biomedical research.