"Five Health Care Marketing Strategies To Drive Growth And Success" - Bill Holiber
At the seventh annual healthcare of Tomorrow conference last month, U.S. News & World Report gathered some of the industry's leading health marketers and executives to discuss how innovative health systems are re-engineering their approach to messaging, outreach and patient engagement in the digital, consumer-oriented, population-health-focused era. According to David Feinberg, senior vice president and chief marketing and communications officer at the Mount Sinai Health System, “Broaden your definition of ROI. Content marketing starts with what customers want to know and providing that directly to them. It is not always margin, but rather ways you are increasing awareness and preference. Not everything has to be defined transactionally,"
— David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System