Mount Sinai Health System Launches “For You. For Life.” Television Campaign
Mount Sinai Health System, one of the nation’s largest health care systems, launched its first television commercials as part of its “For You. For Life.” campaign in local markets on January 10, and will reach national markets beginning January 25. The television ads will supplement an extensive print advertising campaign launched last summer aimed at highlighting Mount Sinai’s commitment to lifetime compassionate care, unrivaled education, and breakthrough research.
The ads were designed by New York-based agency DeVito/Verdi.
“Mount Sinai is one of the most innovative health care systems in the nation, and we want to share our message with a variety of audiences – that we are here for you, for life,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Our print, along with our new television campaign, enables us to capture, in strong messages, how our health system is redefining science and medicine in the 21st century. These commercials convey to the diverse communities we serve how special our health care providers are, the deep relationships they have with our patients, and beyond that, a sense of our revolutionary solutions to the challenges that face the health care industry.”
Ellis Verdi, president of DeVito/Verdi, said: "We are honored to continue to collaborate with this great institution in order to create a smart, impactful and cohesive campaign that showcases the evolution of a new health care system that places people and population health at the core of its mission.”
“These television commercials, along with our print campaign, reinforce our innovative model for delivering exemplary health care and conducting groundbreaking research to find solutions for the most debilitating conditions, transforming medical school curriculums, and entering into strategic collaborations with industry,” said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs, Mount Sinai Health System. "Our integrated, collaborative approach distinguishes the Icahn School of Medicine, which serves as a foundation for all of our hospitals and ambulatory centers. This allows for a multidisciplinary approach to research and the creation of integrated care teams."
The Mount Sinai Health System was formed by the combination of The Mount Sinai Medical Center and the former Continuum Health Partners in 2013. The health system adopted a new logo and brand platform, which was derived from the historic Mount Sinai mountain range. Its intersecting lines in vibrant colors of cyan and deep magenta represent the connections between physicians, scientists, clinical staff, patients, and students, and the members of the Mount Sinai community.
“Our television advertising campaign is the next step in our 360-degree marketing efforts across all channels, online and offline,” said Leonard Achan, Chief Communications Officer of the Mount Sinai Health System. “The commercials and print ads reinforce what our health system offers patients: quality, patient care, innovations in research and education, as well as community service, messages that we have been consistently broadcasting throughout all of our marketing channels.”
About the Mount Sinai Health System
The Mount Sinai Health System is New York City's largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai is a national and international source of unrivaled education, translational research and discovery, and collaborative clinical leadership ensuring that we deliver the highest quality care—from prevention to treatment of the most serious and complex human diseases. The Health System includes more than 7,200 physicians and features a robust and continually expanding network of multispecialty services, including more than 400 ambulatory practice locations throughout the five boroughs of New York City, Westchester, and Long Island. The Mount Sinai Hospital is ranked No. 14 on U.S. News & World Report's "Honor Roll" of the Top 20 Best Hospitals in the country and the Icahn School of Medicine as one of the Top 20 Best Medical Schools in country. Mount Sinai Health System hospitals are consistently ranked regionally by specialty and our physicians in the top 1% of all physicians nationally by U.S. News & World Report.