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"How To Get Guys to the Doctor? Make It A NY Sports Lover’s Man Cave" – John Dias

  • New York, NY
  • (January 09, 2019)

Studies show that historically, men have been 33 percent less likely than women to go to the doctor, but the Mount Sinai Health System has a bold new makeover idea to change that trend. Man Cave Health opens this week, tapping into New Yorker’s love of their local sports teams to get more men tested for prostate cancer. The Man Cave Health waiting room features televisions, jerseys from local sports teams, and shelves of actual sports memorabilia donated by the Jets, Giants, Mets and Knicks organizations, as well as some items given by private donors. “We feel we are invisible, we are afraid of sometimes finding out things,” said Ash Tewari, MBBS, MCh, professor and system chair of urology at the Icahn School of Medicine at Mount Sinai. “We take better care of our cares than we do our bodies.”  Dr. Tewari said that last year, more than 29,000 American men lost their lives to prostate cancer, which is why preventive health is key. “If we show up to a doctor, before things have gone wrong, I think a lot can be done,” Dr. Tewari added.

— Ashutosh Tewari, MBBS, MCh, Professor, System Chair, Urology, Icahn School of Medicine at Mount Sinai

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Additional coverage: Becker’s Hospital Review; Politico New York Playbook