"Five Habits Of Highly Successful Healthcare Marketers From Mount Sinai, Banner & More"
Marketing leaders from Mount Sinai Health System, Steward Health Care in Dallas and several others shared their strategies for high-impact patient outreach at the U.S. News & World Report Healthcare of Tomorrow conference in November. “Broaden your definition of ROI. Content marketing starts with what customers want to know and providing that directly to them. It is not always margin, but rather ways you are increasing awareness and preference. Not everything has to be defined transactionally," said David Feinberg, senior vice president and chief marketing and communications officer at the Mount Sinai Health System.
— David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System