Mount Sinai Health System Launches “For You. For Life.” Television Campaign
Mount Sinai Health System, one of the nation’s largest health care systems, launched its first television commercials as part of its “For You. For Life.” campaign in local markets on January 10, and will reach national markets beginning January 25. The television ads will supplement an extensive print advertising campaign launched last summer aimed at highlighting Mount Sinai’s commitment to lifetime compassionate care, unrivaled education, and breakthrough research.
The ads were designed by New York-based agency DeVito/Verdi.
“Mount Sinai is one of the most innovative health care systems in the nation, and we want to share our message with a variety of audiences – that we are here for you, for life,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Our print, along with our new television campaign, enables us to capture, in strong messages, how our health system is redefining science and medicine in the 21st century. These commercials convey to the diverse communities we serve how special our health care providers are, the deep relationships they have with our patients, and beyond that, a sense of our revolutionary solutions to the challenges that face the health care industry.”
Ellis Verdi, president of DeVito/Verdi, said: "We are honored to continue to collaborate with this great institution in order to create a smart, impactful and cohesive campaign that showcases the evolution of a new health care system that places people and population health at the core of its mission.”
“These television commercials, along with our print campaign, reinforce our innovative model for delivering exemplary health care and conducting groundbreaking research to find solutions for the most debilitating conditions, transforming medical school curriculums, and entering into strategic collaborations with industry,” said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs, Mount Sinai Health System. "Our integrated, collaborative approach distinguishes the Icahn School of Medicine, which serves as a foundation for all of our hospitals and ambulatory centers. This allows for a multidisciplinary approach to research and the creation of integrated care teams."
The Mount Sinai Health System was formed by the combination of The Mount Sinai Medical Center and the former Continuum Health Partners in 2013. The health system adopted a new logo and brand platform, which was derived from the historic Mount Sinai mountain range. Its intersecting lines in vibrant colors of cyan and deep magenta represent the connections between physicians, scientists, clinical staff, patients, and students, and the members of the Mount Sinai community.
“Our television advertising campaign is the next step in our 360-degree marketing efforts across all channels, online and offline,” said Leonard Achan, Chief Communications Officer of the Mount Sinai Health System. “The commercials and print ads reinforce what our health system offers patients: quality, patient care, innovations in research and education, as well as community service, messages that we have been consistently broadcasting throughout all of our marketing channels.”
About the Mount Sinai Health System
The Mount Sinai Health System is an integrated health system committed to providing distinguished care, conducting transformative research, and advancing biomedical education. Structured around seven hospital campuses and a single medical school, the Health System has an extensive ambulatory network and a range of inpatient and outpatient services — from community-based facilities to tertiary and quaternary care.
The System includes approximately 6,100 primary and specialty care physicians; 12 minority-owned free-standing ambulatory surgery centers; more than 140 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. Physicians are affiliated with the renowned Icahn School of Medicine at Mount Sinai, which is ranked among the highest in the nation in National Institutes of Health funding per investigator. The Mount Sinai Hospital is ranked as one of the nation’s top 10 hospitals in Geriatrics, Cardiology/Heart Surgery, and Gastroenterology, and is in the top 25 in five other specialties in the 2015-2016 “Best Hospitals” issue of U.S. News & World Report. Mount Sinai’s Kravis Children’s Hospital also is ranked in seven out of ten pediatric specialties by U.S. News & World Report. The New York Eye and Ear Infirmary of Mount Sinai is ranked 11th nationally for Ophthalmology, while Mount Sinai Beth Israel is ranked regionally.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies, many of which were for work done on behalf of Mount Sinai.
For more information on DeVito/Verdi, visit www.devitoverdi.com.
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