Mount Sinai Ranked As One of the Most Social-Media Friendly Hospitals in the United States in 2013 by Healthcare Administration Advocate Website
Mount Sinai is the only hospital in the New York City metropolitan area to rank in the top 15.
The Mount Sinai Medical Center is ranked #4 out of the 50 Most Social Media Friendly Hospitals in the United States. It was also the only hospital in the New York City metropolitan area to rank in the top 15.
The rankings, from MHADegree.org, an online resource for students interested in earning their master's degree in health administration, are available online at http://mhadegree.org/top-50-most-social-media-friendly-hospitals-2013/.
"We are very excited about this high ranking," said Leonard Achan, RN, MA, ANP, Senior Vice President and Chief Communications Officer, The Mount Sinai Medical Center. "Mount Sinai's social media strategy adopted two years ago with a staff of one is quickly leading the market and is also gaining favorable attention on the national stage."
In creating the rankings, staff at MHADegree.org gathered social media stats for all of the hospitals listed as "Nationally Ranked" for at least one adult specialty by U.S. News & World Report and used the number of followers and the amount of activity on each platform to calculate a score. The highest possible score was 100, with 21 points for Facebook®, 17 for Twitter®, 18 for YouTube®, 18 for LinkedIn®, 8 for Pinterest® 12 for Google Plus®, and 6 for Flickr®.
Mount Sinai's overall score was 88 points with 18.5 points for Facebook, 15.6 points for Twitter, 15.3 points for YouTube, 16.7 points for LinkedIn, the highest possible score of 12 points for Google Plus, 7.1 points for Pinterest, and 2.8 points for Flickr.
"Several years ago, we recognized the importance of social media as a tool for connecting with our patient population and employees," said Kenneth L. Davis, MD, President and Chief Executive Officer of The Mount Sinai Medical Center. "As a result, our social media team has implemented campaigns on multiple platforms, and we have been thrilled with the ability to connect in real time with members of our local and global communities."
Since 2011, Mount Sinai's social media footprint has grown exponentially, focusing on thought leadership initiatives, research and clinical education, as well as patient and employee interactions. For example, Mount Sinai's social media campaigns from the 2013 Aspen Ideas Festival and partnership with the USTA, including the 2013 US Open, each received over 1,000,000 impressions. Mount Sinai has created 26 digital infographics [link, http://www.mountsinai.org/infographics] winning honors for best infographic in the Ragan Health Care PR and Marketing Awards and the APEX Awards for Publications Excellence. Infographics have generated over 42,000 shares, and have been featured on other sites including cancer.org (American Cancer Society), CBSNews.com, FoxNews.com, HealthCareCommunication.com, The Huffington Post, KatieCouric.com, MedicalDaily.com, and WebMD.com.
The Mount Sinai platform currently includes: 20 social media channels; over 100 social media campaigns, including heart health, ovarian, breast and prostate cancer and children's health; 9,500 likes and 42,000 check-ins on Facebook; 200,000 video views on YouTube; 36,000 check-ins on Foursquare; 7,500 followers on Twitter; and 12,500 followers on LinkedIn. In addition, Mount Sinai is connected to over 6,000 employees on LinkedIn, and Mount Sinai regularly posts updates that are relevant to this audience.
In April 2013, Spotistic ranked Mount Sinai as the Most Appreciated Hospital in America on Foursquare®. Foursquare is a location-based social media channel that allows consumers to "check-in" to a business and leave reviews using their mobile devices. Using a custom algorithm and Foursquare's data, Spotistic determined that Mount Sinai has the highest percentage of positive reviews on Foursquare among all hospitals in America. In addition, Mount Sinai's total check-ins on Foursquare and Facebook are among the highest for all hospitals in the country. To learn more, go to http://blog.spotistic.com/infographic-6-intriguing-facts-about-hospitals-on/.
MHADegree.org launched in 2007, as a comprehensive and free resource for students and aspiring professionals who are interested in earning their master's degree in health administration (MHA). The purpose of the website is to provide viewers with information about health administration, including careers, master's degree programs and education, scholarships and grants, internships, free classes and much more. MHADegree.org is the sister property to MPHProgramsList.com, the largest student public health education portal in the world. The website is funded and supported by participating colleges & universities. For more information, visit http://mhadegree.org/.
About The Mount Sinai Medical Center
The Mount Sinai Medical Center encompasses both The Mount Sinai Hospital and Icahn School of Medicine at Mount Sinai. Established in 1968, the Icahn School of Medicine is one of the leading medical schools in the United States, with more than 3,400 faculty in 32 departments and 14 research institutes. It ranks among the top 20 medical schools both in National Institutes of Health (NIH) funding and by U.S. News & World Report. The Mount Sinai Hospital, founded in 1852, is a 1,171-bed tertiary- and quaternary-care teaching facility and one of the nation's oldest, largest and most-respected voluntary hospitals. The Mount Sinai Hospital is nationally ranked by U.S. News & World Report as one of the top 25 hospitals in 7 specialties based on reputation, safety, and other patient-care factors.